Cleo Spa and Salon
This beauty care retail brand serving the metropolitan New York City area
with several locations puts the Cleo brand at the forefront of beauty.
At Cleo, beauty conquers all.
CLIENT
Cleo LLC.
BUSINESS
Spa and salon
LOCATION
New York City, NY USA
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AGENCY
Surplus Design(now Analogous)
SERVICES RENDERED
Corporate identity, brand strategy, creative direction, graphic system, brand film
CREATIVE DIRECTION
Jonathan F. Kim
ART DIRECTION+GRAPHIC DESIGN
Michelle Gamble
BRAND FILM
Directed by Mathew Kim









"Deserved" reminds hard working
New Yorkers to get pampered.
Beauty conquers all.