Sugar
This small sliver of a dessert cafe on Allen Street
wants a brand that entices a late night, rowdy crowd
to satisfy their sweet tooth.
CLIENT
Sugar Cafe LLC.
BUSINESS
Dessert Cafe
LOCATION
Lower East Side NYC, NY USA
§
AGENCY
Surplus Design(now Analogous)
SERVICES RENDERED
Corporate identity, creative direction, graphic system, retail concept, packaging design
CREATIVE DIRECTION
Jonathan Kim
GRAPHIC DESIGN
Courtney Dolloff-Eliseo
INTERIOR CONCEPT
Jonathan Kim
Frank Au
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A cafe of sweet nothings.