Sugar

This small sliver of a dessert cafe on Allen Street

wants a brand that entices a late night, rowdy crowd

to satisfy their sweet tooth. 

CLIENT

Sugar Cafe LLC.  

BUSINESS

Dessert Cafe

LOCATION

Lower East Side NYC, NY USA

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AGENCY

Surplus Design(now Analogous)

SERVICES RENDERED

Corporate identity, creative direction, graphic system, retail concept, packaging design

CREATIVE DIRECTION

Jonathan Kim

 
GRAPHIC DESIGN

Courtney Dolloff-Eliseo

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INTERIOR CONCEPT 

Jonathan Kim

Frank Au