Sugar

This small sliver of a dessert cafe on Allen Street

wants a brand that entices a late night, rowdy crowd

to satisfy their sweet tooth. 

CLIENT
Sugar Cafe LLC.  

BUSINESS
Dessert Cafe

LOCATION
Lower East Side NYC, NY USA
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AGENCY
Surplus Design(now Analogous)

SERVICES RENDERED
Corporate identity, creative direction, graphic system, retail concept, packaging design

CREATIVE DIRECTION
Jonathan Kim
 
GRAPHIC DESIGN
Courtney Dolloff-Eliseo
INTERIOR CONCEPT 
Jonathan Kim
Frank Au

A cafe of sweet nothings.

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