Toasties East

This New York City sandwich chain needed to position themselves as the go-to 

deli for the best tasting cold and hot sandwiches available.

 

We created a fun and approachable place that is inspired by 60's American

diner culture infused with light heartedness. 

CLIENT
Toasties LLC.

BUSINESS
Delicatessen

LOCATION
Midtown East NYC, NY USA
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AGENCY
Surplus Design(now Analogous)

SERVICES RENDERED
Corporate identity, brand strategy, creative direction, graphic system, signage system

CREATIVE DIRECTION
Jonathan Kim
 
GRAPHIC DESIGN
Courtney Dolloff-Eliseo

Where fast food becomes good food.

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