Toasties East

This New York City sandwich chain needed to position themselves as the go-to 

deli for the best tasting cold and hot sandwiches available.

We created a fun and approachable place that is inspired by 60's American

diner culture infused with light heartedness. 

CLIENT

Toasties LLC.

BUSINESS

Delicatessen

LOCATION

Midtown East NYC, NY USA

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AGENCY

Surplus Design(now Analogous)

SERVICES RENDERED

Corporate identity, brand strategy, creative direction, graphic system, signage system

CREATIVE DIRECTION

Jonathan F. Kim

 
GRAPHIC DESIGN

Courtney Dolloff-Eliseo