This New York City sandwich chain needed to position themselves as the go-to
deli for the best tasting cold and hot sandwiches available.
We created a fun and approachable place that is inspired by 60's American
diner culture infused with light heartedness.
Midtown East NYC, NY USA
Surplus Design(now Analogous)
Corporate identity, brand strategy, creative direction, graphic system, signage system
Jonathan F. Kim
Where fast food becomes good food.