Toasties East
This New York City sandwich chain needed to position themselves as the go-to
deli for the best tasting cold and hot sandwiches available.
We created a fun and approachable place that is inspired by 60's American
diner culture infused with light heartedness.
CLIENT
Toasties LLC.
BUSINESS
Delicatessen
LOCATION
Midtown East NYC, NY USA
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AGENCY
Surplus Design(now Analogous)
SERVICES RENDERED
Corporate identity, brand strategy, creative direction, graphic system, signage system
CREATIVE DIRECTION
Jonathan F. Kim
GRAPHIC DESIGN
Courtney Dolloff-Eliseo
Where fast food becomes good food.